Why “Bigg Boss” New Seasons are Branded as “Bigg Boss OTT”?
The branding of new seasons of “Bigg Boss” as “Bigg Boss OTT” signifies a strategic decision made by the show’s producers and broadcasters to leverage the growing popularity and reach of OTT (Over-the-Top) platforms. By adopting the “Bigg Boss OTT” branding, they aim to tap into the expanding audience base of online streaming platforms and explore the unique opportunities offered by the OTT format. Bigg Boss OTT season 2 already is the proof that the strategy that was adopted in season 1 was successful and hence continued for season 2 as well.
Expanding Audience Base:
To tap into a wider audience base, “Bigg Boss” embraces the OTT branding. OTT platforms have witnessed a significant surge in popularity, particularly among younger viewers who prefer the convenience and flexibility of streaming services. By associating “Bigg Boss” with an OTT platform, the show can potentially attract new viewers who are already active on that specific streaming platform, expanding its reach and impact.
Flexibility in Format:
The OTT format provides greater flexibility compared to traditional television broadcasts. “Bigg Boss OTT” can explore longer episodes and extended seasons, delving deeper into the day-to-day activities and dynamics of the contestants. The absence of time constraints allows for a more immersive and engaging experience for viewers. Additionally, the OTT platform offers the opportunity to showcase content that may not be suitable for television due to censorship regulations, providing a potentially more uncensored version of the show.
Direct Viewer Engagement:
The interactive features offered by OTT platforms play a key role in viewer engagement. By branding the new season as “Bigg Boss OTT,” the producers can take advantage of these interactive features, enhancing viewer participation and creating a sense of community around the show. Viewers can share their opinions, participate in discussions, and even influence the course of the show through voting and other interactive mechanisms. This direct engagement amplifies the buzz and popularity of the show, fostering a stronger connection between viewers and the contestants.
Exclusive Content and Access:
The OTT platform allows “Bigg Boss OTT” to offer exclusive content and on-demand access. Additional content, behind-the-scenes footage, and extended interviews can be made available exclusively on the streaming platform. This exclusivity adds value to the “Bigg Boss” brand and incentivizes viewers to subscribe or watch the show exclusively on the OTT platform. The opportunity for on-demand access further enhances the viewer experience, allowing them to watch the show at their convenience.
Leveraging OTT Popularity:
The decision to brand “Bigg Boss” as “Bigg Boss OTT” aligns with the broader trend and popularity of OTT platforms. Streaming services have transformed the way audiences consume content, with OTT platforms gaining widespread adoption. By aligning with the OTT branding, “Bigg Boss” taps into the existing popularity and viewership of OTT platforms, positioning itself to cater to evolving viewer habits and staying relevant in the ever-changing media landscape.
Conclusion:
The branding of “Bigg Boss” as “Bigg Boss OTT” represents a strategic move to leverage the growing popularity and reach of OTT platforms. By expanding the audience base, exploring the flexibility of the OTT format, fostering direct viewer engagement, offering exclusive content and access, and leveraging the popularity of OTT platforms, “Bigg Boss” adapts to changing viewer preferences and strengthens its position in the evolving media landscape. So now the question is if anyone else also notices and adopts this branding strategy or have already done that?
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