• All about OTT

    What is OTT?

    OTT stands for Over-the-top which represents a platform providing television, movie, sports and other types of content over the internet. The platform is meant to provide on-demand content as per the consumer’s choices of content. The OTT platforms also have the option to download the content so that it can be watched even if the internet is not available. The consumer has the flexibility to choose their preferred device such as a TV, Mobile, Laptop, Tablet etc. to watch the OTT content.
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    What are the top OTT platforms?

    • Netflix
    • Disney Hotstar
    • Prime Video
    • YouTube
    • Hulu
    • SonyLiv
    • Zee5
    • MXPlayer
    • Voot

    How to watch any content such as Movies or TV Series on an OTT platform?

    The OTT platforms primarily offer two ways to access the content on OTT platform-

    App – You can download the OTT apps from Google Playstore, App Store and other app repositories depending upon the device you want to use for watching the content. For example – the Netflix app from Google Playstore can be downloaded if you have an android phone or tablet.

    Browser – Almost all modern browsers such as Google Chrome, Mozilla Firefox, Safari etc. support streaming OTT content. You might have to download any supported video plugin for the browser if any specific OTT platform does not support the default plugins.

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    Do I need to have an account to use any OTT Platform?

    Yes and No.  So it depends on the OTT platform’s user acquisition strategy where they may offer some free video contents which do not require any kind of sign-up or login process to access the content. In most cases, consumers need to set up an account to watch any paid content as they may also have to complete the payment process for the subscription to the platform.

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