OTT Content Consumption: A Global Trend on the Rise
In recent years, the way people consume content has undergone a significant transformation, thanks to the rise of Over-the-Top (OTT) platforms. These platforms have revolutionized the entertainment industry by offering on-demand streaming services, giving viewers unprecedented control over their content choices. One question that arises amidst this revolution is: How much time, on average, do individuals spend watching OTT content? Let’s explore this topic on a global scale and delve into data from different countries.
United States
In the United States, OTT viewership has witnessed a substantial increase. According to a survey conducted by Statista in 2020, the average daily time spent on OTT platforms was approximately 3.7 hours per day. This figure showcases the growing popularity and widespread adoption of OTT services among American viewers.
3.7
HOURS PER DAY
5 HOURS
40 MINUTES
PER DAY
United Kingdom
In the United Kingdom, OTT consumption has also become a dominant trend. According to a study conducted by Ofcom, UK adults spent an average of 5 hours and 40 minutes per day watching video content in 2020. This includes OTT platforms as well as traditional television broadcasts. The study highlights the significant role that OTT platforms play in the daily content consumption habits of UK viewers.
India
India, known for its massive population and love for entertainment, has witnessed a surge in OTT consumption. As per the FICCI-EY Media and Entertainment Report 2021, India’s OTT user base crossed 600 million in 2020, with an average daily consumption of approximately 4 hours per user. The availability of diverse regional content and affordable subscription plans has contributed to the rapid growth of OTT viewership in India.
Approximately
4 HOURS
PER DAY
4 HOURS
25 MINUTES
PER DAY
Brazil
OTT platforms have also gained traction in Brazil. According to a survey conducted by Kantar IBOPE Media, in 2020, Brazilian internet users spent an average of 4 hours and 25 minutes per day consuming video content, including OTT platforms. This indicates the increasing popularity of OTT services as a preferred mode of content consumption among Brazilian viewers.
Australia
In Australia, the consumption of OTT content has become a mainstream activity. According to the Australian Communications and Media Authority (ACMA), in 2020, Australians spent an average of 2 hours and 43 minutes per day watching online video content, which includes both professional and user-generated content. The availability of local and international OTT platforms has contributed to the growing engagement of Australian viewers with OTT services.
2 HOURS
43 MINUTES
PER DAY
The data from various countries highlights a common trend: the average time spent on watching OTT content is significant and continues to grow. Whether it’s the United States, the United Kingdom, India, Brazil, or Australia, OTT platforms have become an integral part of people’s entertainment routines, offering a vast library of on-demand content.
As technology advances, content libraries expand, and streaming quality improves, it is expected that the average time individuals spend on OTT content will continue to increase. The convenience, flexibility, and personalized experiences offered by OTT platforms have transformed the way we consume content, and this global trend shows no signs of slowing down.
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